Mailchimp is a well-known email marketing tool, but it has its downsides, like unpredictable rules, rising prices, and slow customer support. That’s why we’ve compiled a list of the best Mailchimp alternatives. To create this list, we looked at many options and analysed key factors like cost, features, free plans, and customer reviews.
Top 15 Mailchimp Alternatives for 2025
- Zoho Campaigns: Ideal for managing large contact lists and automations
- MailerLite: Easiest to use for beginners
- Klaviyo: Great for eCommerce
- Drip: Great choice for e-commerce businesses
- Campaigner: Best for complex automation needs
- GetResponse: Excellent for building sales funnels
- Moosend: Known for its variety of templates
- Brevo: Strong in CRM for sales-focused teams
- ActiveCampaign: Suited for medium-sized businesses
- Constant Contact: Top pick for event management
- HubSpot: Best free option for startups
- SendGrid: Good for transactional email and deliverability
- Flodesk: Ideal for a simple pricing structure
- ConvertKit: Great for creators
- AWeber – Better support
Our Best Mailchimp Alternatives for Businesses of all Sizes
1. Zoho Campaigns: A Budget-Friendly Mailchimp Alternative with Advanced Marketing Automation
Price: Starts at $3 /month for 500 contacts (billed annually)
Zoho offers a wide range of tools, including email marketing, helpdesk software, online meetings, project management, and team collaboration tools. With an extensive selection and a free plan option, Zoho Campaigns is a well-rounded Mailchimp alternative that might be just what your small business needs.
Zoho’s Advantages Over Mailchimp:
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Built-in Image Integration: Zoho Campaigns allows you to insert images directly from Unsplash within the email builder, making it easy to enhance your designs.
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Automation: Zoho excels in marketing automation with workflows for nurturing leads, ecommerce, re-engagement, and more.
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Powerful CRM Integration: With Zoho’s CRM integration, you can set up workflows to guide leads smoothly through your sales funnel.
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Easy List Segmentation: Zoho offers robust list segmentation, letting you create audience segments based on contact activities, registrations, lead scores, tags, and more.
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Affordable Pricing: Zoho Campaigns is highly cost-effective, offering features at a price significantly lower than Mailchimp.
Mailchimp’s Advantages Over Zoho:
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Broader Integrations: Mailchimp supports over 250 native integrations, while Zoho offers around 60.
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Beginner-Friendly Interface: Mailchimp’s platform is often easier for beginners, while Zoho’s interface can be a bit complex and sometimes slower.
You can try Zoho Campaigns for free Or book a demo to see Zoho Campaigns in action.
2. ActiveCampaign: A Powerful Mailchimp Alternative with Advanced Email Marketing features
Price: $15/month for 1000 contacts
ActiveCampaign positions itself as an “all-in-one marketing platform” designed to help you achieve your email marketing goals more efficiently. Known for its robust marketing automation features, ActiveCampaign makes a strong alternative to Mailchimp.
With ActiveCampaign, you can set up complex email sequences, adding parameters like “wait X days before sending” or “split test between two messages,” allowing for advanced customization. Plus, all plans include unlimited emails, which is a great value.
Where ActiveCampaign Shines Over Mailchimp:
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Advanced Automation: ActiveCampaign excels in automation, letting you tag users based on behaviour, run A/B tests, and create intricate timed sequences.
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Comprehensive CRM and Unique Features: ActiveCampaign’s CRM is highly capable, and it includes features like live chat for websites and “site messages” to display personalised content and capture leads.
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Effective List Management: Unlike Mailchimp, ActiveCampaign offers complex segmentation and automation for managing your lists effectively.
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Agency-Friendly Options: With white labelling and a reseller program, ActiveCampaign is a solid option for agencies managing multiple clients.
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High-Quality Support: Although it’s one of the pricier options, ActiveCampaign’s customer support is excellent, providing good value for the cost.
Where Mailchimp Outperforms ActiveCampaign:
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Ease of Use: Mailchimp is more beginner-friendly, making it faster to set up if you’re new to email marketing. ActiveCampaign, while powerful, has a steeper learning curve.
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Free Plan: Unlike Mailchimp, which has a free plan, ActiveCampaign only offers a 14-day trial.
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Ecommerce Tracking: Mailchimp offers broader ecommerce tracking and includes WooCommerce integration for free. With ActiveCampaign, WooCommerce integration is available only on the Plus plan and above.
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3. HubSpot: An All-in-One Mailchimp Alternative for Extended Buyer Journeys
Price: Starts at US$15/month/seat for 1000 contacts (billed annually)
HubSpot is marketed as a comprehensive CRM platform, making it a strong alternative to Mailchimp for both sales and marketing teams. With a wide range of features organised into five different “hubs,” HubSpot supports business growth through specialised marketing, sales, and customer service tools. These hubs include: Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub.
You can choose to use these as separate products or bundle them together for additional benefits. HubSpot also offers free versions of their tools, which are simplified versions of their paid products.
HubSpot provides a complete digital marketing and email platform with features like contact management, live chat, SEO tools, sales strategies, and customer support tools, making it ideal for today’s marketers.
Advantages of HubSpot Over Mailchimp:
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Comprehensive Features: While both HubSpot and Mailchimp offer similar tools, HubSpot provides them in a more extensive and integrated manner.
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Advanced Email Automation: HubSpot offers a wider range of automation options and detailed analytics.
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Robust CRM Integration: HubSpot’s built-in CRM is more powerful, allowing you to manage email marketing, sales deals, and contacts all in one place.
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All-in-One Solution: If you need to handle multiple aspects of your business from one platform, HubSpot is a better choice than Mailchimp.
Advantages of Mailchimp Over HubSpot:
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Cost-Effective: Mailchimp is generally less expensive than HubSpot, making it a better option for smaller businesses.
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Ease of Use for Small Businesses: Mailchimp offers an easy-to-use email marketing platform with features tailored to help small businesses grow in their early stages.
Need Help implementing HubSpot? Book a free discovery call now.
4. Omnisend: A Mailchimp Alternative Tailored for Ecommerce
Price: $16 per month for 500 contacts
Omnisend is a strong alternative to Mailchimp, especially for ecommerce-focused email and SMS marketing. Known for its conversion-driven automation and segmentation, Omnisend offers several unique features designed to enhance online shopping experiences.
Omnisend integrates seamlessly with Shopify and also works with other ecommerce platforms, including BigCommerce, WooCommerce, Volusion, PrestaShop, and Magento.
Where Omnisend Outshines Mailchimp:
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Ecommerce-First Automations: Like Mailchimp, Omnisend offers automation options for online stores, such as cart recovery and browse abandonment. However, it adds extra tools like “wheel of fortune” sign-up incentives, interactive gift boxes, personalised product recommendations, and “live view” website tracking—features geared specifically toward boosting ecommerce conversions.
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Advanced Segmentation: Omnisend allows for precise list segmentation, such as targeting customers who bought specific products or used discount codes.
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Modern Landing Pages and Free SMS: Omnisend includes sleek landing page templates and offers SMS marketing as part of its free plan.
Where Mailchimp Has the Edge Over Omnisend:
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Versatility Beyond Ecommerce: Mailchimp is more versatile for non-ecommerce businesses, with a broader range of email templates and automation options.
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Higher Free Plan Sending Limit: Mailchimp offers a higher email sending allowance on its free plan.
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Deliverability: In testing, Omnisend had a lower deliverability rate than other tools, so this is something to monitor closely if you choose it.
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Why Consider Alternatives to Mailchimp?
Mailchimp may be popular for email marketing, but many users are frustrated by its high costs, slow customer support, and occasional bugs. Because of these issues, people are turning to more affordable options. Here’s why you might consider other email marketing tools:
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High costs: Mailchimp can be up to six times more expensive. For example, Zoho Campaigns charges $3 per month for 500 contacts, while Mailchimp is priced at $10 for the same number.
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Confusing pricing model: Mailchimp’s pricing structure is complex, with additional charges on most plans, which can make it hard to understand total costs.
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Limited free plan: The free plan and lower tiers have restricted features, limiting what you can do in your marketing campaigns.
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Deliverability issues: Only about 76% of Mailchimp emails reach inboxes, which is low compared to other services.
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Slow customer support: Mailchimp’s support can be slow, and it’s available only in English, which can make getting help difficult.
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Key Features to Look for in a Mailchimp Alternative
If you’re considering switching from Mailchimp, here are some important features that can help you run effective email marketing campaigns:
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Drag-and-Drop Editor: A user-friendly editor allows you to design attractive emails without coding. This feature makes it simple to customise emails quickly.
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Template Library: A collection of pre-designed templates for different industries helps you start faster and save time on design.
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A/B Testing: Split testing lets you try out different email versions, subject lines, and content to see what works best, boosting your open and click rates.
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Email Automation: Automation tools are essential for efficient campaigns. Look for features like autoresponders, email scheduling, and workflows based on customer actions.
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Landing Pages: A landing page builder can enhance your campaigns by creating dedicated pages to convert subscribers and provide a more focused user experience.
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Third-Party Integrations: The ability to connect with CRM systems, e-commerce tools, and social media platforms makes your marketing workflow smoother and more effective.
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Segmentation: Advanced segmentation lets you break down your audience into smaller groups based on demographics, interests, or behaviours, allowing for more personalised content and better engagement.
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Analytics and Reporting: Detailed reporting is essential to track open rates, click-through rates, conversions, and other metrics, helping you make data-driven improvements to your campaigns.
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Our Verdict: Which Mailchimp alternative should you use?
Mailchimp offers great features for small businesses, making it a strong choice even for large companies. However, it might not have all the features that align best with your specific business needs.
After thorough research, we recommend Zoho Campaigns as a top alternative to Mailchimp. Zoho Campaigns is user-friendly and includes valuable tools like landing pages, an easy drag-and-drop email builder, CMS options, and integration with multiple apps.
Zoho Campaigns also stands out for its affordable pricing, offering similar capabilities at a fraction of the cost. To find the best fit for your needs, consider your main challenges with Mailchimp, then test out a few alternatives to see which meets those needs best. And if you’d like expert guidance, feel free to reach out for assistance.