Without a doubt, a CRM is an essential aspect of your sales and marketing strategy.

It allows your sales team to focus on the critical job of winning opportunities, progressing the sales funnel, and increasing efficiency. As well as helping your team focus on important activities, a CRM helps all manner of enterprises and departments with its business process automation capabilities and range of organisational tools. Finding the right CRM is a competitive market, with options such as Zoho, HubSpot, Insightly, Pipedrive, and Salesforce, how can you decide on the right software for your business? Well, let’s look at what Zoho CRM has to offer.

What is Zoho CRM?

Zoho CRM is a popular choice for a range of businesses. This is thanks to its reliability and consistency, as well as its flexibility to suit a variety of business budgets. Its focus on sales tools means users can enjoy sales force automation as well as tracking, forecasting, and lead management.

As well as helping with sales and marketing, Zoho CRM is also an ideal productivity tool. It helps businesses to automate a range of activities and analyse team performance for complete accountability. Integrated with Zoho Salesiq, website tracking and its customer engagement features also help you to really connect with individuals and help you transform leads into customers and customers into lifelong ambassadors.

Is Zoho CRM right for your business?

Zoho CRM has plenty of benefits that enable the software to be a popular choice for SMEs to large corporations.

• Usability

Zoho CRM is known for its user experience. It offers a range of different tools all of which have detailed features which add to the occasion and make it easy and enjoyable to work with. Its layout and rightly placed buttons ensure its users adapt to using Zoho CRM quickly. The lists View enables users to segment records according to required filters. The record page ensures a business user is able to view lead or contact details all in one page with all related records such as Accounts, products purchased, support queries, and other related records on the left.

• Customisation

Another benefit that sets Zoho CRM away from its competitors is the ability for personalisation to best suit your business. With a range of tools, you can focus on the ones that will help your business succeed. Not only can you easily customise the features and branding to suit your business, but you can also adapt the CRM as you grow. Zoho is designed for scalability and can grow alongside your enterprise.

You can also integrate Zoho with your preferred business tools such as Google Apps and social media apps and other systems. Zoho is easy to set up and customise using drag and drop features and where development features ensure your requirement can be delivered regardless of the complexity.

• Pricing

The competitive pricing of Zoho CRM is one of the most attractive features of the software. Firstly, businesses can begin with a Free Edition. This allows three free users, to enable you to explore the features and determines their fit with your business. From then on, there are several packages designed to suit businesses of all sizes. Compared to other CRM options, Zoho indeed provides a lot of features, and value, for the cost which can be billed monthly or annually.

• Sales Signal

Sales signals are also useful, by providing the team with notifications whenever there is an activity from a potential lead; from individuals accessing your site to mentioning you on social media. Sales Signals will notify your users when their email recipients open their emails and

Of course, different CRMs will suit different organisations. However, for businesses that want a tailored CRM that is structured around business objectives, and emphasizes automation and streamlining, then Zoho CRM is an excellent choice. Try Zoho CRM for free.