Most small businesses don’t abandon their CRM because it’s bad software. They abandon it because using it becomes harder than not using it. The frustrating part is that this usually isn’t obvious at first. The CRM looks fine on day one. Problems show up weeks later...
A CRM should make daily operations easier. Yet many companies install one and soon find that teams fall back to personal sheets, updates scatter across tools, and reports tell a different story from what is actually happening. These problems usually start during...
